kampaaniahalduse
Kampaaniahalduse, often translated as campaign management, refers to the strategic planning, execution, and monitoring of marketing campaigns. This encompasses a wide range of activities designed to achieve specific business objectives, such as increasing brand awareness, driving sales, generating leads, or promoting a new product or service. Effective campaign management involves defining clear goals, identifying target audiences, selecting appropriate marketing channels, allocating budgets, creating compelling content, and meticulously tracking performance metrics.
The process typically begins with thorough market research and analysis to understand the competitive landscape and
Crucially, campaign management involves continuous monitoring and analysis of campaign performance using key performance indicators (KPIs).