kaiun
Kaiun is a Japanese term meaning “good fortune” or “to bring about luck.” It refers to beliefs, practices, and products that are intended to improve one’s luck or overall fortune. The concept is widely used in everyday language as well as in marketing and popular culture, often in connection with personal well-being, business success, or life events.
Etymology and usage: Kaiun combines kai (開) meaning “to open” or “to develop” with un (運) meaning “fortune”
Cultural context: Kaiun is not a formal religion or doctrine, but it intersects with Shinto and Buddhist
Practices and goods: Common kaiun-related items and practices include talismans and charms (omamori and other amulets),
Reception and interpretation: Belief in kaiun is not scientifically validated; interpretations vary. Many view it as