juonesta

Juonesta is a neologism used in online discourse to denote a principle or approach that prioritizes candor and transparent intent in communication. The term functions as both a description of behavior and a guideline for interaction, especially in communities that value accountability and open dialogue. It has appeared in various internet forums and social-media discussions since the early 2020s, but it does not have a formal dictionary definition.

Etymology is uncertain. The form appears to blend an element related to honesty, such as the Italian onesta meaning “honesty,” with an appended morpheme that has not been standardized in any language. Some writers relate juonesta to a broader trend of rebranding ethical norms for digital spaces.

Usage typically describes discourse marked by clear statements, explicit caveats about uncertainty, citation of sources, and disclosure of potential conflicts of interest. Proponents argue that juonesta helps reduce miscommunication and increases accountability; critics warn that the term can be vague and open to misinterpretation or performative use.

Variants and scope of the concept are mostly found in online debates, moderation guidelines, and community codes of conduct. As a flexible label, its precise meaning shifts between contexts and communities, and its adoption often reflects local norms about honesty and transparency in discourse.

See also: Honesty, Transparency, Sincerity, Code of conduct.