iimiz

iimiz is a technology company that specializes in providing interactive multimedia solutions for sports and entertainment. Founded in 2017 in Singapore, the company originally focused on immersive visual analytics for live events. With the rapid rise of e‑sports and virtual reality experiences, iimiz expanded its product line to include real‑time data dashboards and audience engagement tools.

The core product, iimiz Live, is a cloud‑based platform that aggregates telemetry from sporting events and converts it into visual formats that can be streamed to mobile devices, stadium displays, and broadcast feeds. The system supports multiple data sources: sensor networks, ticketing systems, and social media streams. Developers can integrate the platform through APIs to customize presentation layers or embed analytics into existing event software.

In 2020 the company partnered with the International Basketball Federation in a test deployment at the FIBA World Cup, where iimiz’s analytics were used to highlight player efficiency. The partnership was extended in 2021 to include a live digital overlay showcasing player metrics on the court. iimiz was also selected by the National Football League to provide a pilot program for “virtual gameday” experiences during the 2022 season.

Critics have raised concerns about data privacy, citing that the platform requires access to personal usage metrics for audience targeting. iimiz has responded by implementing opt‑in data collection practices and adhering to GDPR and the Personal Data Protection Act of Singapore. Industry analysts note that while iimiz has become a niche player, its growth is bolstered by increasing demand for immersive content in large‑scale sporting events.