idéudvikling

Idéudvikling refers to the systematic process of generating, refining and selecting ideas that can be developed into products, services, policies or other offerings. The term is used in Nordic languages to describe ideation activities within design, innovation and strategy work. It encompasses activities from problem framing to concept validation and implementation planning.

A typical ideation process includes several stages: framing the problem or opportunity; generating a wide range of ideas (divergent thinking); evaluating and selecting ideas (convergent thinking) based on criteria such as feasibility, desirability and viability; refining and prototyping; testing with users and stakeholders; and planning for implementation.

Common methods used in idéudvikling include brainstorming, mind mapping and creative thinking techniques; design thinking and human-centered design; TRIZ and SCAMPER; rapid prototyping and iterative feedback loops.

Effective idéudvikling relies on diverse teams, structured facilitation and psychological safety to encourage open sharing and reduce bias. Tools like user research, market analysis and feasibility studies support evaluation.

Outcomes include validated concepts, early prototypes, business models, and roadmaps for development. In practice, idéudvikling is applied in product design, digital services, public sector innovation and education, with success measured by user value, market potential and implementation readiness.