grosir

Grosir is a term used in Indonesia and other Malay-speaking regions to describe the sale of goods in large quantities at prices lower than typical retail. It refers to wholesale trading, usually conducted between manufacturers, distributors, or wholesalers and retailers or other businesses rather than end consumers.

Key features of grosir include discounting based on volume, the use of minimum order quantities, and sales focused on business buyers who resell or use the goods for their own operations. Transactions often involve longer payment terms, bulk shipments, and a distribution network that moves products from producers to retailers or other wholesalers. Products commonly traded grosirly include textiles and clothing, groceries and consumer goods, electronics, household items, and industrial supplies.

Grosir operates through various channels, including traditional wholesale markets, dedicated wholesale distributors, and online wholesale platforms. In many markets, buyers access grosir goods via membership or registration with a supplier, and prices are quoted per unit or per batch rather than per item for direct consumer sales. The relationship between grosir and retail is complementary: retailers purchase in bulk to stock their stores or online shops, while consumers encounter grosir pricing indirectly through these retailers.

Compared with retail (eceran), grosir emphasizes bulk purchases and lower per-unit costs but requires capital, storage space, and inventory management. In recent years, online platforms have expanded grosir reach, enabling cross-regional sourcing and faster turnover for both suppliers and buyers.