grosirly

Grosirly is a wholesale e-commerce platform that connects manufacturers and distributors with small retailers and resellers. It aims to simplify bulk procurement by providing access to supplier catalogs, bulk pricing, and streamlined ordering. Based in Jakarta, Indonesia, Grosirly was founded in the 2010s by Arief Prakoso and Maya Suryani to help local businesses scale their purchasing power.

Platform and features: Grosirly operates as a two-sided marketplace. Suppliers list products and wholesale prices; retailers browse categories such as fashion, home goods, and electronics accessories, compare offers, and place bulk orders. The platform supports digital payments, order tracking, and logistics integration, with vendor verification and escrow offered for payment security.

Logistics and operations: The company partners with regional couriers and operates fulfillment hubs in several Indonesian cities, enabling faster delivery to retailers. It also offers drop-ship services in select markets.

Business model and market: Grosirly earns revenue from marketplace fees, service charges, and optional premium features for vendors and buyers. It serves retailers across Southeast Asia, with a focus on Indonesia and neighboring markets, and competes with other wholesale marketplaces and direct-from-manufacturer channels.

Impact and reception: The platform is used by many small businesses to access affordable wholesale pricing and diversify sourcing. Critics note the importance of seller verification and quality assurance to mitigate counterfeit or low-quality products.