fremhævelse

Fremhævelse is a Danish term that refers to the act of making something more noticeable or prominent. It can denote emphasis in language, where a speaker or writer tries to draw attention to a point through intonation, word choice, sentence structure, or repetition, as well as the visual marking of text or elements to stand out, such as bold type, italics, color, or layout position. The concept spans several domains, including rhetoric, typography, and marketing.

In linguistics and rhetoric, fremhævelse involves strategies that highlight a proposition or clause, often to signal importance, contrast, or stance. In written Danish, it may be achieved by placing a key element early in a sentence, using parallel structure, or using evaluative adjectives. In speech, emphasis may be realized through stress, pitch, and duration.

In design and digital media, fremhævelse refers to visual or interactive cues that draw attention to features or calls to action. Designers use typography, color, spacing, and motion to guide users and convey hierarchy. In web accessibility, emphasis should be conveyed through semantic structure and not rely solely on color or decoration, so assistive technologies can interpret it correctly.

In marketing and education, fremhævelse is a technique to make benefits, differentiators, or objectives salient. It should be used judiciously to avoid desensitization or misinterpretation. The effectiveness of fremhævelse depends on context, audience, and the balance between emphasis and readability.