foundu

Foundu is an online enterprise founded in 2018 to provide digital solutions for small and medium businesses across Southeast Asia. Based in Singapore, the company primarily offers a suite of tools for inventory management, payroll, and customer relationship management (CRM) through a cloud‑based platform. The core product, the Foundu Suite, integrates data from point of sale (POS) terminals, e‑commerce stores, and banking institutions to automate routine administrative tasks and deliver real‑time analytics to business owners.

The platform operates on a subscription model, with tiered pricing that scales with the size of the client’s operation. Early adopters included coffee shops, boutique vendors, and regional distributors, who reported time savings of up to 30% on manual bookkeeping and improved order fulfillment rates. The company has also partnered with several regional banks to offer integrated payment solutions and credit lines, helping merchants extend their purchasing power.

Foundu has positioned itself as a development partner for local startups, offering free access to its core tools to seed‑stage companies in exchange for participation in its investor network. According to company releases, over 50,000 enterprises have registered on the platform as of 2025.

Critics have raised concerns about data privacy, citing the CMS ecosystem’s need for stringent compliance with General Data Protection Regulation (GDPR) and the Personal Data Protection Act (PDPA) in Singapore. In 2023, the company received a fine of S$210,000 for non‑compliance risks identified during a regulatory audit, prompting an overhaul of its data handling procedures.

Despite these challenges, Foundu continues to expand its regional footprint, launching localized versions for Vietnam and the Philippines, and plans to enter the Indonesian market in 2026. Its ambition is to become the leading digital backbone for everyday entrepreneurs in the region.