forbrugerkampagner

Forbrugerkampagner are organized information campaigns directed at consumers by public authorities, consumer organizations, and other stakeholders. Their aim is to inform, educate, and sometimes influence consumer behavior to support safe, informed, and responsible choices. Topics commonly covered include product safety, labeling and warranties, price transparency, consumer rights, privacy and data protection online, sustainable consumption, and measures against scams or misleading advertising.

These campaigns are typically conducted by a mix of actors, including national government agencies such as the Danish Consumer Agency (Forbrugerombudsmanden), ministries responsible for market regulation, municipalities, and non-governmental organizations like Forbrugerrådet Tænk. They employ a range of channels to reach different audiences, including television, radio, print media, online advertisements, social media, websites, apps, public events, and partnerships with retailers or influencers.

Goals and evaluation of forbrugerkampagner often focus on increasing awareness and understanding of consumer rights and safe purchasing practices, improving decision-making, and reducing exposure to fraud or misleading information. Effectiveness is typically assessed through metrics such as reach and recall, changes in attitudes or reported behavior, and monitoring of consumer complaints or inquiries. Campaigns may be funded publicly, through government budgets, grant programs, or co-financing with consumer organizations or industry partners, and are frequently aligned with national and EU consumer protection frameworks.