firmografiske
Firmographic data, also referred to as firmographics, and known as firmografiske data in Norwegian contexts, are attributes used to describe and categorize organizations in business-to-business (B2B) settings. Like demographic data for individuals, firmographic data help analysts understand and compare companies. Common attributes include industry classification (such as NAICS or NACE), company size (employee count or revenue), geographic location, ownership structure, legal form, and year founded. These data enable segmentation, targeting, and benchmarking across markets and sectors.
Firmographic information is widely used in market research, sales prospecting, and account-based marketing. It supports lead
Data sources and quality: Firmographic data come from multiple sources, including business registries, commercial data providers,
Limitations and privacy: Because firms update information at varying rates, datasets can become outdated or incomplete.