etikettiin

Etikettiin is a Finnish term used to describe the social norms that govern polite behavior in Finland and, more broadly, in social interaction. The concept originates from the French etiquette and has entered Finnish through Swedish and other routes. In everyday use, etikettiin covers etiquette in greetings and conversation, dress codes, table manners, punctuality, and the tone and form of speech. It also includes practices surrounding gifts, hospitality, and respect for personal space and authority.

Etiquette varies by setting—home, work, public spaces, and ceremonial occasions—and by factors such as age, gender norms, and cultural background. In Finland, as in many other countries, formal etiquette has become less rigid in casual contexts but remains relevant in formal events, business interactions, and cross-cultural encounters. The aim of etikettiin is to facilitate smooth social interaction, signaling respect and consideration for others.

Digital life has added a contemporary dimension through netiketti, which covers courteous behavior online, including privacy, tone, and responsible sharing. Critics argue that strict etiquette can feel performative or exclude non-conformists, while supporters see it as a practical framework for mutual respect. Overall, etikettiin remains a flexible, context-dependent guide rather than a fixed set of rules.