echorich

Echorich is a term used in music production and sound design to describe a sonic aesthetic that emphasizes lush, multi-layered echoes and reverberations. The concept centers on transforming simple delays into a dense, spatial texture that preserves clarity while retaining a sense of ambient depth. Because echorich is not a standardized technical term, its precise meaning can vary between producers and communities.

Originating in online communities and in marketing language for effects processors and software plugins, echorich is often described as an approach rather than a fixed effect. In practice, it may refer to presets or signal chains designed to produce a specific balance of feedback, diffusion, and high-quality delay tails, rather than a single algorithm.

Common techniques associated with echorich include using multiple delay taps with staggered timing, moderate diffusion, gentle modulation, parallel processing with EQ to preserve brightness, and light harmonic saturation or tape-style wow and flutter to avoid metallic artifacts. The aim is to achieve a 'rich' texture where echoes fill the stereo field without masking the original signal.

Echorich is most often discussed in the context of ambient, electronic, and film-score production, where expansive spaces and textures are valued. Because the term is informal, some practitioners reserve it for specific sonic results and others use it more loosely to describe any lush echo setup. In formal technical writing, more precise terms such as 'dense delay network' or 'diffuse reverb' may be preferred.