dressby

Dressby is a term encountered in contemporary fashion discourse to describe services or processes by which a dress is produced through design collaboration or customization for an individual customer. It is not an officially defined industry term and its precise meaning can vary between retailers and designers. In practice, dressby can denote made-to-measure or bespoke approaches in which a client selects fabrics, silhouettes, and detailing, with a designer or tailor translating those choices into a finished garment.

In retail marketing, dressby is sometimes used to signal a dress that is created or assembled to order rather than sold as a standardized stock item. Boutiques or online platforms may advertise a dress-by option that allows customers to tailor fit, length, sleeves, neckline, or decorative elements. The term can also appear in product names or service lines, sometimes stylized as DressBy or Dress-by, to convey personalization.

From a branding perspective, DressBy has been adopted as a name or label by some fashion startups offering customization software or online design studios, sometimes incorporating digital measurement tools or 3D visualization to simplify the dress creation process. The concept aligns with broader trends in made-to-measure fashion and mass customization.

See also: made-to-measure, bespoke clothing, custom tailoring, fashion technology, digital fashion, customization.