disseminatsiooni
Disseminatsiooni, or dissemination, is the intentional distribution of information, knowledge, or materials to a defined audience to inform, persuade, or enable action. It contrasts with diffusion, which is the broader, often unintended spread of ideas. Dissemination is typically planned, targeted, and evaluated.
In research, public health, education, and policy, dissemination involves identifying stakeholders, tailoring messages to specific audiences,
The process usually includes needs assessment; message development; channel selection (for example, academic journals, policy briefs,
Common channels include peer-reviewed publications, conference presentations, press releases, policy briefs, open-access repositories, educational materials, and
Challenges include ensuring accuracy and clarity, avoiding misinformation, addressing literacy and language barriers, respecting privacy, and
Ethical considerations involve transparency, consent when sharing data, avoiding sensationalism, and ensuring the information is accessible