directfrombrewery

Direct from brewery refers to a distribution model in which a brewery sells beer directly to consumers, bypassing traditional wholesalers and retailers. This can include on-site sales at taprooms, mail-order programs, and online shops operated by the brewery, as well as delivery or curbside pickup where permitted. The model is common in the craft beer sector as breweries seek to reach customers directly and improve margins while gathering consumer data.

Breweries reach customers through several channels, including taproom sales and on-site events, online stores with state-compliant shipping, local delivery or curbside pickup, and subscription boxes or beer clubs.

Regulatory environments in many jurisdictions operate under a tiered system that historically limits direct sales to consumers. Direct-to-consumer shipments from breweries are regulated by licensing, age verification, and tax requirements. In the United States, state laws vary widely; some states allow small-brewery shipments to residents with certain limits, while others prohibit direct-to-consumer shipping. Interstate shipments often require additional permits and compliance measures.

Economics and operations: Direct-from-brewery channels can offer higher margins and closer customer relationships but require compliance with alcohol laws, logistics planning, packaging for shipping (including cold-chain where needed), and consumer age verification. Breweries must manage inventory, shipping costs, return policies, and tax collection, which may necessitate specialized software and partnerships with fulfillment providers.

Impact and trends: The direct-from-brewery model complements traditional distribution and has grown with the rise of e-commerce and direct-to-consumer strategies in the beverage industry. It is subject to ongoing regulatory changes and varies by market.