daDUM

daDUM is a transmedia art project and collective focused on rhythm, language, and digital media. Initiated in the 2010s by a group of artists, musicians, and programmers, daDUM produces works in which spoken language, sound, and computation interact as equal partners. The term daDUM also functions as a modular motif used across projects.

In daDUM’s practice, the name represents a rhythmic unit that pairs the syllable "da" with a low "DUM," creating a punchy sound-world. The motif is used to structure generative processes, guide performance timing, and trigger visual generativity. The project investigates how speech and percussion can be co-opted by algorithms while retaining human expressivity.

Medium and methods include site-specific installations, interactive installations, live performances, and online experiences. Works commonly employ generative audio and visuals, responsive interfaces, and collaborative creation modes that invite audience participation to alter rhythm, tempo, and narrative outcomes.

History and reception: daDUM has shown at contemporary art spaces and digital festivals, contributing to conversations about rhythm, language, and machine collaboration. Critics describe it as a bridge between experimental sound art and procedural aesthetics, while noting that technical access and required setup can limit participation for some audiences.

See also: onomatopoeia; generative art; transmedia storytelling.