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Crowdsourcing is the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, especially an online community, rather than from traditional employees or suppliers. The term was coined by Jeff Howe in 2006, and it has since become a popular method for businesses and organizations to leverage the collective intelligence and creativity of a large number of people.

Crowdsourcing can take many forms, including open innovation, crowd funding, and crowd voting. In open innovation, companies invite external ideas and innovations from the public to solve problems or create new products. Crowd funding involves raising money for a project or venture by soliciting small amounts of money from a large number of people. Crowd voting, on the other hand, is a method of decision-making where a large group of people vote on a particular issue or topic.

Crowdsourcing has become increasingly popular in recent years due to the rise of social media and online communities. It allows businesses and organizations to tap into a global pool of talent and ideas, and to gather feedback and insights from a large number of people. However, it also presents challenges, such as ensuring the quality and reliability of the contributions, and protecting the intellectual property rights of the contributors.

Overall, crowdsourcing is a powerful tool for innovation, problem-solving, and decision-making. It allows businesses and organizations to harness the collective intelligence and creativity of a large number of people, and to gain insights and perspectives that they may not have been able to obtain otherwise.