coy

Coy is an adjective used to describe a person or behavior that is deliberately reluctant to reveal information or to engage directly. It often implies a blend of shyness, modesty, and playful evasion, sometimes with the aim of drawing interest or prompting a response without stating intent openly. The verb phrase play coy is commonly used to describe such behavior in social or romantic contexts.

In modern usage, coy can carry affectionate, ironic, or critical undertones depending on tone and setting. It is frequently applied to social interactions when someone pretends to be modest or uninterested to test a reaction or to manage impressions. The term can also describe someone who withholds information or avoids straightforward answers in professional or casual conversations.

Etymology and history: The exact origin of coy is uncertain. The word is attested in English from medieval times and has long been associated with shyness, reserve, or reticence. Its usage has evolved to emphasize calculated or playful restraint rather than simple timidity.

Cultural and social context: The idea of coyness is linked to norms about gender and politeness in social interaction, and writers often use the term to critique or highlight performative modesty. While not inherently gendered, the word is frequently used in discussions of dating, media portrayals, and etiquette. In any case, coy describes a strategic, rather than purely spontaneous, manner of communication.