contentstrateeg

Contentstrateeg is a term commonly used in Dutch-speaking marketing and communications contexts to describe a professional who leads the development and governance of an organization's content strategy. The term blends content with strateeg (strategist) and is used as both a job title and a description of practice within digital marketing, communications, and product teams.

Core responsibilities typically include conducting content audits, defining audience personas and journeys, aligning content with business goals, and establishing a governance framework for creation, approval, and publication. A contentstrateeg develops an editorial calendar, creates a content taxonomy, and coordinates cross-channel delivery across websites, blogs, social media, newsletters, and other formats. They often collaborate with marketing, product, design, and analytics teams to ensure consistency and measurable impact.

Key skills include strategic thinking, information architecture, user research, search engine optimization, data analysis, and project management. Proficiency with analytics platforms, content management systems, and workflow tools is common, as is the ability to translate business goals into measurable content outcomes and performance dashboards.

While "contentstrateeg" is primarily used in Dutch contexts, its English counterpart is typically "content strategist." The role overlaps with related positions such as information architect, content designer, and editor, but a contentstrateeg often emphasizes governance and alignment across channels and customer journeys.

Impact is measured with indicators such as engagement, reach, conversions, retention, and ROI. The role helps ensure brand consistency, audience relevance, and sustainable content operations within organizations.