consenttracking
Consenttracking refers to the collection, recording, and management of a user’s consent choices for processing personal data and for tracking technologies such as cookies, beacons, or device identifiers used by websites and apps. Its goal is to give users control over data collection while enabling organizations to comply with privacy laws.
A core component is a consent management platform (CMP). A CMP presents a consent banner or dialog,
Regulatory context typically centers on data protection frameworks like the EU General Data Protection Regulation (GDPR)
Challenges and criticisms include consent fatigue, opaque banners, and the risk that recorded consent does not