authenticitydoing
Authenticitydoing is an emerging term describing the deliberate practice of acting in ways that are perceived as authentic within social, organizational, or digital contexts. It treats authenticity as something that can be demonstrated through ongoing behavior rather than claimed as a fixed inner attribute. In this view, authenticity is not merely a feeling but an observable style of action.
Core features include consistency between stated values and visible actions, transparency about motives and limitations, and
Contexts and applications span leadership, branding, and marketing, as well as personal development and social media
Critics caution that authenticitydoing can slide into performative authenticity if overemphasized, turning genuine self-expression into a
Related concepts include authenticity, authentic leadership, transparency, and impression management.