afvisningsrate

Afvisningsrate, often translated as bounce rate in English, is a metric used in web analytics to measure the percentage of visitors to a website who navigate away from the site after viewing only one page. A visitor is considered to have "bounced" if they leave the site without interacting with any other content or triggering any further events, such as clicking a link or filling out a form.

A high afvisningsrate can indicate various issues. It might suggest that the landing page did not meet the visitor's expectations, that the content was not engaging, or that the website's design or navigation is confusing. Technical problems, such as slow loading times or broken links, can also contribute to a high bounce rate. Conversely, a low afvisningsrate generally signifies that visitors found the initial page relevant and engaging, encouraging them to explore further.

However, it's important to interpret afvisningsrate in context. For certain types of pages, like contact pages or blog posts where the user's goal is to find specific information and then leave, a high afvisningsrate might be acceptable. For e-commerce sites or lead generation pages, a high afvisningsrate is typically a cause for concern. Analyzing the source of traffic and the behavior of bounced visitors can help identify areas for improvement.