Zeekrs

Zeekr is a premium electric vehicle brand established by Geely Auto, a major Chinese automaker. Launched in 2021, Zeekr is positioned as a technology-focused brand within Geely, emphasizing high levels of software integration, connectivity, and over-the-air updates as part of the ownership experience. The brand aims to compete in the higher end of the electric passenger vehicle market with a focus on design, performance, and advanced driver-assistance features.

The Zeekr lineup has included models such as the Zeekr 001, a mid- to large-size electric fastback, and the Zeekr 009, a full-size electric MPV. These vehicles illustrate Zeekr’s strategy of offering distinctive, tech-forward chassis and interiors intended to appeal to buyers seeking premium EVs with strong software and service ecosystems. The company has described its vehicles as built on Geely’s modular electric vehicle platform, known as the SEA (Sustainable Experience Architecture), which is designed to support multiple body styles and powertrain configurations while enabling scalable software features.

Zeekr operates as part of Geely’s broader effort to expand in the global electric vehicle market. It has pursued international expansion through sales networks and service infrastructure in China and has explored entry into selected international markets, including Europe, with a focus on delivering a connected, software-driven ownership experience. As a relatively new entrant in the premium EV segment, Zeekr emphasizes design quality, interior comfort, and the integration of digital services as differentiators.

See also Geely Automobile Holdings, electric vehicles, SEA architecture.