Zeekr

Zeekr is a Chinese electric vehicle brand owned by Geely. It was launched by Geely in 2021 as a premium, technology-focused maker of battery electric vehicles. The brand’s early lineup centers on the Zeekr 001, a long-range sedan with a fastback silhouette, followed by additional models including the Zeekr X compact crossover and the Zeekr 009 minivan, reflecting an emphasis on large, high-quality EVs for global markets.

Zeekr vehicles are built on Geely’s Sustainable Experience Architecture (SEA), a modular electric platform designed to support scalable powertrains, battery packs, and advanced driver-assistance features. The cars are heavily software-enabled, offering frequent over-the-air updates, digital services, and integration with a vehicle-subscription and aftersales ecosystem. The brand also markets high-power charging capabilities and aims to deliver competitive range and performance in the premium segment.

Manufacturing and markets: Zeekr’s vehicles are produced in Geely’s Chinese plants, with distribution through Zeekr-branded showrooms and online sales channels. The company has pursued international expansion, announcing plans to introduce models to Europe and other regions, seeking to compete with established premium electric brands.

Industry position: As Geely’s premium EV brand, Zeekr leverages Geely’s manufacturing scale and joint-venture networks to offer affordable premium EVs within the Chinese market while gradually extending its reach internationally. It forms part of Geely’s broader strategy to electrify its product portfolio and compete in the evolving global EV landscape.