Geely

Geely Automobile Holdings Limited, commonly known as Geely, is a Chinese multinational automotive company headquartered in Hangzhou, Zhejiang Province. It is part of the broader Zhejiang Geely Holding Group (ZGH), a private conglomerate with investments in automotive, financial services, and other sectors. Geely originated in 1986 as a manufacturer of refrigerator parts and entered the automotive industry in the late 1990s, growing into one of China’s largest private carmakers. The company markets passenger cars under the Geely Auto brand and has developed several sub-brands for different markets, such as Lynk & Co for global mobility and Geometry for electric vehicles; Emgrand has also been used as a Geely sub-brand in some regions.

Geely pursued international expansion through acquisitions and partnerships. In 2010, Geely acquired Volvo Cars from Ford Motor Company, creating a European premium-heritage automotive presence and enabling cross-fertilization of technology and platforms. The group has also formed stakes and collaborations with other brands, including Lotus Cars and Proton (Malaysia), and maintains joint ventures and supplier arrangements to share platforms and technology across markets.

Technological and product strategy centers on platform sharing and electrification. Geely has invested in modular architectures such as the CMA (Compact Modular Architecture) platform developed with Volvo, which underpins multiple models in both Geely and Volvo lineups. The company operates manufacturing and assembly facilities in China and maintains overseas production and distribution arrangements to serve global markets. Geely aims to diversify its portfolio across affordable, mainstream, and electrified vehicles while expanding its international footprint.