Whycovering
Whycovering is a concept that refers to the reasons and motivations behind different forms of coverage, whether in media, environmental protection, or the application of protective materials to objects and surfaces. It is used primarily in analytical contexts to evaluate the purpose, effectiveness, and ethical considerations of covering activities. The term gained prominence in the late 2010s among communication scholars who sought to make explicit the often implicit rationale behind editorial decisions and in the materials science community where covers or coatings are designed to serve functional, aesthetic, or protective roles.
In media studies, Whycovering is applied to examine why news outlets choose to cover particular stories, how
The concept encourages systematic inquiry through structured frameworks, such as the Why/What/How model, which clarifies objectives,