Verkaufsunterstützend

Verkaufsunterstützend refers to any activity, tool, or material that aids in the sales process. The primary goal is to facilitate and enhance the selling of a product or service. This can encompass a wide range of elements, from initial marketing efforts to closing the deal and subsequent customer retention. Essentially, anything that helps a salesperson be more effective and a customer more inclined to purchase falls under this umbrella term.

Common examples of verkaufsunterstützend materials include brochures, product catalogs, presentations, and demonstration kits. In the digital age, this also extends to websites, online product configurators, virtual reality experiences, and social media content designed to engage potential buyers. Beyond tangible materials, the term also covers services like sales training, customer relationship management (CRM) software, and lead generation campaigns. The effectiveness of verkaufsunterstützend measures is often evaluated by their impact on conversion rates, sales volume, and customer satisfaction. Ultimately, these efforts aim to streamline the buyer's journey, provide necessary information, build confidence, and overcome potential objections.