Tilbudsretter

Tilbudsretter is a Danish term for prepared meals that are offered at a reduced price for a limited period. The concept is commonly used in canteens, cafeterias, restaurants, and some supermarkets to designate one or more dishes promoted as a discount option during a defined time window, often during lunch service or a promotional period.

These dishes are typically stand-alone meals with fixed portions and a clearly marked tilbudsret (the offered dish) and price. They are intended to attract customers, manage inventory, reduce waste, and provide affordable options for diners. Practices vary between operators; some establishments offer a single daily tilbudsret, while others run multiple options or weekly menus branded as tilbudsretter.

Labeling and duration: The offer is generally labeled as a special price and should display the normal price alongside the discounted price when required by retailer policies or consumer-protection rules. There is no single nationwide regulatory definition of what constitutes a tilbudsret; standards and practices differ by business and sector.

Context and impact: Tilbudsretter are a common feature in Danish food service culture, appearing in workplaces, schools, hospitals, and casual eateries. They reflect promotional strategy, inventory management, and waste reduction, while also shaping consumer expectations around meal pricing.

In summary, tilbudsretter are promotional, discounted meals offered for a limited time, a flexible practice across Danish food service that supports access to affordable options and supports operators’ sales and inventory goals.