Tiktinumo

Tiktinumo is a neologism used in digital culture discourse to describe a participatory practice around short-form video content, especially on platforms analogous to TikTok. It refers to a social process in which users create, remix, and circulate micro-narratives and memes through iterative responses and collaborative editing, producing interconnected artefacts rather than isolated posts.

The origin of the term is not tied to a single source; it appears in online essays and early- to mid-2020s scholarly discussions as a portmanteau that references TikTok and a sense of swift momentum. The exact etymology is debated, but most usage treats it as a descriptive label rather than a formal theory.

Definition and scope: Tiktinumo encompasses activities such as duets, stitches, remix videos, collaborative challenges, and the assembly of sequenced content into longer-in-form narratives. It emphasizes communal authorship, rapid feedback loops, and the persistence of motifs across multiple creators.

Mechanisms and dynamics: Algorithmic amplification, trend cycles, and social feedback drive participation. Norms around remixing, consent, and attribution shape how content is reused. The practice often blurs lines between creator and spectator and can accelerate meme lifecycles.

Impact and criticism: Proponents view tiktinumo as a form of participatory culture that lowers barriers to creative production. Critics raise concerns about copyright, data privacy, mental health, superficial engagement, and uneven power relations among large platforms and individual creators.

Related concepts: participatory culture, memetics, viral phenomena, digital ethnography, and short-form video aesthetics.