Telemarkkinointi
Telemarkkinointi, also known as telephone marketing or cold calling, is a direct marketing technique where businesses or individuals contact potential customers via telephone to promote products, services, or gather information. This method is widely used in various industries, including finance, real estate, telecommunications, and consumer goods. The primary goal of telemarketing is to generate leads, schedule appointments, or directly sell products over the phone.
The process typically begins with identifying a target audience, often through databases or lists of potential
Telemarketing has both advantages and challenges. On the positive side, it allows for immediate feedback and
In Finland, telemarketing is governed by the Consumer Protection Act and the Personal Data Act, requiring businesses