Taroudant

Taroudant is a city in southwestern Morocco, the capital of Taroudant Province in the Souss-Massa region. It lies in the Souss Valley at the foot of the Anti-Atlas Mountains, about 80 kilometers northeast of Agadir. The surrounding countryside is agricultural, known for citrus, olives and argan trees. The climate is hot-summer Mediterranean, with mild winters and relatively scarce rainfall.

Historically, Taroudant rose to regional prominence in the 16th century during the Saadian era, serving as a major trading center between the Souss valley and the Atlantic coast. The city is famous for its red earthen walls that encircle the medina, forming a fortified enclosure with several gates. Within the walls is a traditional market district (souk) and a Kasbah. Local crafts include leather, copperware, metalwork, pottery, and textiles.

Today Taroudant functions as an administrative and commercial hub for the surrounding countryside. It is a popular stop for visitors seeking traditional markets, historic architecture and access to the Anti-Atlas mountains. Tourism centers on the city walls, the medina's narrow streets, and nearby agricultural landscapes. Transport links connect Taroudant to Agadir and Marrakech by road; the nearest airport is in Agadir.