Souss

Souss is a geographic and historic region in southwestern Morocco, named after the Souss River that runs through the fertile Souss valley. The region lies between the Anti-Atlas mountains to the north and the Atlantic coast to the west, and it forms the heartland of the larger Souss-Massa macro-region in Morocco. The plain is renowned for irrigation-based agriculture, drawing from river water and canals to support crops such as citrus fruits, vegetables, bananas, and date palms. Argan trees grow in the foothills and provide the traditional argan oil.

In terms of population and culture, the Souss is home to Amazigh (Berber) communities, with Tashelhit (Shilha) as a common language alongside Moroccan Arabic. The region contains historic towns such as Taroudannt, known for its walled medina, and Tiznit, famed for its silver jewelry, as well as the coastal city of Agadir, a major port and tourist center.

Administratively, the Souss is part of the modern Souss-Massa region, created during Morocco's 2015 regional reform, and it encompasses several provinces and prefectures along the Atlantic coast and inland valleys.

The economy combines agriculture, fishing, and tourism, with ongoing development in infrastructure and services around Agadir and other urban centers. The landscape and climate contribute to a distinctive rural culture, markets, and festivals that reflect a long history of trade and settlement in the Souss basin.