Taroudannt

Taroudannt is a city located in the Souss-Massa region of Morocco. It lies about 80 kilometers (50 miles) southwest of Marrakesh and 160 kilometers (100 miles) east of Agadir. The city is situated in the fertile Souss Valley, between the High Atlas Mountains to the north and the Anti-Atlas Mountains to the south.

Historically, Taroudannt served as an important administrative and trading center. It was once the capital of a powerful kingdom in the 16th century and later became a prosperous market town. The city is renowned for its impressive ramparts, which are remarkably well-preserved and surround the old medina. These earthen walls, punctuated by numerous towers, give Taroudannt a distinct and historic character.

Within the medina, visitors can explore souks (markets) offering a variety of local crafts, including leather goods, carpets, and argan oil. The main square, Place Assarag, is a bustling hub where locals gather. Taroudannt is also known for its peaceful atmosphere, which contrasts with the more energetic pace of larger Moroccan cities. The surrounding region is agricultural, with olive groves and argan trees being prominent features of the landscape. The city is a popular stop for tourists seeking a more authentic Moroccan experience, away from the main tourist trails.