Sähköpostisarja

Sähköpostisarja, often translated as email sequence or automated email campaign, refers to a series of pre-written emails sent to a recipient over a set period. These emails are typically triggered by a specific action, such as signing up for a newsletter, making a purchase, or abandoning a shopping cart. The primary goal of an email sequence is to nurture leads, guide customers through a sales funnel, onboard new users, or re-engage inactive subscribers.

Email sequences are a key component of email marketing and marketing automation. They allow businesses to deliver personalized and timely messages at scale, improving customer engagement and conversion rates. Common types of email sequences include welcome sequences for new subscribers, onboarding sequences for new customers, abandoned cart sequences to recover lost sales, and re-engagement sequences for dormant contacts.

The effectiveness of an email sequence relies on careful planning and execution. This involves defining clear objectives, segmenting the target audience, crafting compelling content, and determining the optimal timing and frequency of emails. Analyzing the performance metrics, such as open rates, click-through rates, and conversion rates, is crucial for iterating and improving the sequence over time. Automation tools facilitate the creation, management, and tracking of these multi-email campaigns.