Synectics

Synectics is a creative problem-solving methodology that aims to stimulate innovative thinking by making the strange familiar and the familiar strange. Developed by William J.J. Gordon in the 1960s, it is often employed in group settings to generate a wide range of ideas and solutions. The core principle of synectics is to use analogies and metaphors to break down established thought patterns and explore new perspectives.

The process typically involves a facilitator guiding a group through a series of exercises designed to foster creative connections. These exercises often utilize different types of analogies, such as personal, direct, symbolic, and fantasy analogies. For example, a direct analogy might involve comparing the problem to a similar situation in nature or another field. A personal analogy encourages participants to imagine themselves as an element of the problem.

Synectics emphasizes the importance of emotional engagement and subconscious thought in the creative process. It seeks to move beyond logical, linear thinking and tap into intuitive and imaginative resources. The goal is not to immediately find the "right" answer, but rather to explore the problem space broadly and generate a rich pool of potential solutions. These solutions can then be further developed and refined. Synectics is applied in various fields, including business, education, and design, to address complex challenges and foster innovation.