Stroop
The Stroop effect refers to the delay in reaction time when a task requires naming the color of the ink used to print a word whose meaning is the name of a different color. It is a classic demonstration of interference between different cognitive processes, such as automatic reading and controlled color naming. The effect was first described by John Ridley Stroop in 1935 in a series of experiments that showed slower color-naming when the inked word conflicted with the word’s meaning.
In a typical Stroop task, participants view color words (for example, "red," "blue") printed in ink that
The Stroop paradigm has been extended to many variants, including emotional Stroop (emotional or affective words),
Neural and cognitive accounts attribute the effect to automatic processing of reading competing with intentional color