Squier

Squier is a brand of electric guitars and basses marketed by Fender Musical Instruments Corporation. Fender acquired the Squier name in 1982 to offer affordable instruments that could compete with mass-produced imports, and since then Squier has developed a wide range of budget-friendly versions of Fender designs as well as other models.

Production is primarily in Asia, with current instruments commonly built in Indonesia and China. Some earlier or special runs were produced in Korea or Japan. Squier instruments generally use more economical materials, finishes, and hardware than Fender-branded models, though the aim is to provide playable, reliable instruments at lower prices. Electronics and pickups vary by series and model, with higher-tier lines often offering improved components that better approximate the feel and tone of their Fender counterparts.

The Squier lineup includes several series that cater to different players. Entry-level lines such as Bullet and Affinity offer simplified specs for beginners. Mid-range and vintage-inspired lines like Classic Vibe and Vintage Modified seek to capture classic Fender aesthetics with updated hardware. Contemporary models provide modern styling and features for current players, while the brand also produces Squier basses modeled after Fender’s Precision and Jazz designs. In recent years, Squier has emphasized improved build quality and more faithful styling in its higher-end lines, while maintaining affordability across the range.

Squier instruments are widely used by beginners, hobbyists, and players seeking affordable gear that resembles Fender designs. They remain a common gateway into Fender-style guitars and basses.