Sidvisning

Sidvisning, or pageview, is a web analytics metric that counts how many times a specific page is loaded or displayed to a user. Each loading or reload of the page typically adds one sidvisning to the page’s total.

In practice, sidvisningar are used to gauge the reach and popularity of content on a website. They are often presented alongside related metrics such as unika sidvisningar (unique pageviews), which count views from distinct sessions or visitors within a given time period to reduce the impact of multiple views by the same user.

Calculation and data sources: Modern analytics tools track sidvisningar by monitoring page loads through JavaScript on the client side or via server logs. In single-page applications, navigation may not trigger a full page load, so virtual pageviews or route-based events are commonly used to maintain accurate counts. A page refresh or navigation to another URL generally increases the sidvisning count for the corresponding page.

Limitations: Pageviews do not indicate how long a page was viewed, whether the content was actually seen, or the quality of engagement. Bots and crawlers can inflate counts unless filtered. Caching and browser prefetching can also affect accuracy, and dynamic content loaded asynchronously may require additional metrics to capture true user interaction.

Use and interpretation: Analysts compare sidvisningar across pages to identify popular content, assess page effectiveness, and monitor trends over time. The metric is most informative when used together with indicators such as session duration, bounce rate, and unique visitors.