pageview

Pageview is a standard metric in web analytics that records each time a page is viewed by a user. It is counted whenever a page is loaded in a browser, either through a full page request or via a client-side update that is treated as a new view. In typical analytics terminology, a pageview is distinct from a visit (or session), which represents a period of activity by a user that may contain multiple pageviews. A single user can generate many pageviews in a single visit.

Pageviews are often reported together with metrics such as unique pageviews (counting views of a page by unique user sessions), total pageviews, and pages per session. They help assess content popularity, navigation patterns, and overall site traffic, and they inform decisions in marketing, content strategy, and capacity planning. Pageviews are also used to estimate ad impressions when monetization is based on views.

Measurement can come from server-side logs or client-side tags. In modern sites, single-page applications use virtual pageviews to track route changes without full document reloads, which can complicate interpretation. Bot traffic, ad blockers, privacy tools, and sampling can distort numbers. To improve accuracy, analysts apply filters to remove bots, and define what constitutes a pageview for their implementation.