Shoppeffekt
Shoppeffekt is a term used to describe the psychological phenomenon where individuals make purchases they might not otherwise consider when influenced by the immediate environment of a shopping setting. This can include factors such as store layout, music, lighting, the presence of other shoppers, and promotional displays. The effect suggests that the act of shopping itself, combined with these sensory and social cues, can lower inhibitions and stimulate impulsive buying behavior.
The underlying mechanisms of Shoppeffekt are believed to be rooted in emotional responses and cognitive biases.
Retailers often intentionally design their stores to leverage Shoppeffekt. They might strategically place impulse purchase items