SelfServiceBusinessIntelligence
Self-Service Business Intelligence (SSBI) refers to a category of business intelligence (BI) tools and technologies that enable business users—typically those without advanced technical or analytical expertise—to access, analyze, and visualize data independently. Unlike traditional BI systems, which often require IT intervention for data extraction, transformation, and reporting, SSBI empowers end-users to explore data on their own, fostering agility and informed decision-making across organizations.
Key features of SSBI include intuitive interfaces, drag-and-drop functionality, and pre-built templates that simplify data exploration.
Advantages of SSBI include increased efficiency, as users can derive insights quickly without waiting for IT
Popular SSBI platforms include Tableau, Power BI, Qlik Sense, and Looker, each offering varying degrees of customization