SUMmyynti
SUMmyynti is a term used in Finnish management literature to describe a holistic, data-driven approach to sales that aims to optimize revenue by considering the total value of customer relationships rather than isolated transactions. The concept is applied by organizations seeking to align sales, marketing, pricing, and service functions around a unified view of customer value, often supported by analytics, CRM systems, and cross-functional governance. While its exact usage varies, SUMmyynti generally emphasizes long-term profitability over short-term deal volume.
The core idea of SUMmyynti is to treat sales as a value creation process that spans the
Implementation usually involves mapping the customer journey, integrating CRM with ERP or pricing systems, and establishing
Critics note that SUMmyynti can become a buzzword if definitions are vague or if claims outpace organizational