SEOoptimering

SEOoptimering is the practice of enhancing a website's visibility in search engine results through organic, non-paid methods with the goal of increasing relevant traffic and conversions. It involves aligning a site with the ranking factors used by search engines and improving the user experience to satisfy both users and algorithms.

The practice is commonly divided into on-page SEO, technical SEO, and off-page SEO. On-page SEO includes keyword research, optimizing page titles and meta descriptions, headings, content quality, internal linking, and accessible media attributes. Technical SEO focuses on site architecture, crawlability, indexation, site speed, mobile-friendliness, HTTPS, structured data, and canonicalization. Off-page SEO centers on building a credible backlink profile and online reputation.

A typical workflow involves conducting an audit, performing keyword research, creating or updating content, making technical fixes, and building links, followed by monitoring using tools like Google Search Console and analytics platforms. Quality content that satisfies user intent and adheres to guidelines is favored by modern algorithms; practices such as keyword stuffing or cloaking are considered unethical or risky (black-hat) and can incur penalties.

Benefits include higher organic traffic, improved reliability of traffic over paid channels, and potential long-term ROI. Challenges include algorithm updates, competition, measuring causality, and keeping content up-to-date.

While SEOoptimering focuses on organic search, it is often used in conjunction with paid search (SEA) strategies for a holistic search marketing approach.