Resultatdriven

Resultatdriven is an approach to management and decision making that emphasizes achieving clearly defined outcomes. The term is common in Scandinavian business discourse and is increasingly used in English as “results-driven.” It describes a mindset and set of practices that anchor actions to measurable results, typically expressed as key performance indicators (KPIs) or objectives and key results (OKRs).

Core characteristics of a resultatdriven approach include prioritizing outcomes over processes, assigning accountability for results, and relying on data to guide choices. Decisions are supported by performance metrics, experimentation, and regular review cycles that refine strategies and resource allocation. The approach seeks transparency in measurement and an iterative cycle of testing and learning to improve impact.

Applications span many domains, including strategy, product development, marketing, sales, and human resources in both corporate and nonprofit contexts. Practitioners often implement tools such as KPIs, OKRs, dashboards, and performance reviews to align activities with desired results and to communicate progress to stakeholders.

Benefits commonly associated with resultatdriven work include clearer priorities, improved alignment between incentives and outcomes, and more efficient use of resources. However, criticisms highlight risks such as overemphasizing short-term metrics, metric manipulation, data quality concerns, and neglect of qualitative factors like culture and process quality. To mitigate these issues, many organizations pair results-driven practices with broader frameworks such as balanced scorecards, qualitative assessments, and long-term performance indicators.

See also: results-driven, management by objectives, KPI, OKR, performance management, data-driven decision making.