Readership
Readership refers to the group of people who read a publication, genre, or content creator, encompassing both print and digital formats. It is broader than circulation, aiming to capture actual engagement rather than the number of copies distributed. Readership often includes multiple readers per copy, known as pass-along readership, which can significantly amplify reach.
Measurement approaches combine direct methods such as reader surveys and panel studies with indirect methods from
Readership is influenced by factors including literacy, access to reading material, language, price, cultural interest, and
Applications of readership data include informing editorial decisions, pricing of advertising, library acquisitions, education policy, and