Publikumsziel
Publikumsziel is a German term that translates to "target audience" in English. It refers to a specific group of people that a marketing campaign, communication effort, or product is intended to reach and influence. Identifying the Publikumsziel is a fundamental step in any strategic planning process, as it guides decisions related to content creation, media selection, messaging, and overall campaign design.
To effectively define a Publikumsziel, marketers often consider various demographic and psychographic factors. Demographics might include
The purpose of defining a Publikumsziel is to ensure that resources are used efficiently and that communication