Proasts

Proasts are a form of roast-style entertainment produced for professional or formal audiences. The term blends “professional” and “roasts” and is used to distinguish curated, production-driven roast events from informal online or social-media roasts. Proasts typically combine stand-up routines, scripted lines, and moderated panel interactions to present humor that is topical and industry-relevant.

Format and norms: A proast usually features a host, a guest of honor, and a roster of comedians or public figures who deliver roast-style remarks. Content is often pre-approved or moderated to enforce guidelines that steer jokes away from insults based on race, gender, sexuality, disability, or other protected characteristics. The aim is to entertain through wit and affectionate ridicule rather than harassment. In many cases, event organizers provide consent mechanisms, audience guidelines, and post-event discussions to contextualize the humor.

Origins and usage: The term “proast” has appeared in online discussions and event descriptions since the mid-2010s, particularly within entertainment, media, and business communities seeking a more polished alternative to club-night roasts. Proasts are staged both as live shows and as streamed or recorded performances for corporate clients, festivals, and media outlets.

Reception and criticism: Proasts have been praised for high production values, professional humor, and networking value for participants. Critics argue that even moderated roasts can perpetuate stereotypes or discomfort, especially when audiences bias or when guests do not consent to certain lines. Effective moderation, clear content notes, and post-event Q&A are commonly cited as important practices.