Popitulists

Popitulists is a term that has emerged in recent years to describe a specific type of political phenomenon. It is generally understood to refer to populist leaders or movements that derive their appeal from a direct connection with a perceived "common person" or "the people," often in opposition to an established elite or status quo. The term itself is a portmanteau, combining "populist" with the idea of something being trendy or popular, suggesting a focus on immediate public sentiment and the leveraging of popular opinion.

The characteristics of popitulists can include a strongman image, charismatic oratory, and a tendency to simplify complex issues into easily digestible narratives. They often employ anti-establishment rhetoric, portraying themselves as outsiders fighting against a corrupt system. While populism itself is a broad political strategy, the "populist" designation suggests a particular emphasis on capturing attention and mobilizing support through media-savvy tactics and emotionally resonant messaging. Critics sometimes use the term to imply a superficial engagement with policy, prioritizing public appeal over substantive governance. The term is still relatively new and its precise definition and usage can vary.