Platformskift

Platformskift is the process of moving activities, products, or users from one platform or ecosystem to another. In business and technology, it describes strategic or operational shifts where a product, service, or user experience is realigned to a different platform, such as a computer operating system, a cloud provider, a social media channel, or a software development stack.

Platform shifts can be driven by the desire to access newer capabilities, reach a larger audience, reduce costs, improve security or compliance, or escape vendor lock-in. They may involve technical migration of workloads, data, and interfaces, or shifts in content and distribution channels to align with changing user habits and ecosystem dynamics.

Tactically, platform shifts are planned as migrations or gradual transitions, often using a phased approach, dual running, and careful data migration, interface harmonization, and testing to minimize disruption. Successful execution requires clear governance, risk assessment, and alignment across stakeholders such as product teams, IT operations, and external partners.

Key challenges include data compatibility, interoperability, performance during transition, user adoption, training requirements, and potential regulatory or contractual implications. Managing risk, maintaining continuity of service, and communicating changes to stakeholders are essential.

Platform shifts affect developers, operators, customers, partners, and advertisers. Examples include migrating enterprise applications from on-premise servers to a cloud platform, or content creators shifting audiences from one social platform to another.

See also digital transformation, cloud migration, platform economy.